Brand strategy, identity and websites, built in Melbourne.
Neue Graphic is an independent design studio in Melbourne working with clients across Australia and the UK. Most engagements begin with strategy, move through identity, and finish with a website your team can run without us. Three services, one system.
Brand strategy and positioning
Positioning, messaging and naming, settled before anything is drawn. We work through research, competitor mapping and stakeholder interviews to find the one thing your brand can say that nobody else can, then write it down so every future decision has somewhere to stand.
Research and competitor mapping
Positioning and messaging
Naming
Tone of voice
Brand architecture
Brand identity design
The visual system: logo, typography, colour and the rules that hold them together. Built on the strategy, designed to work everywhere from a favicon to a fit-out, and documented in guidelines your team or your printer can actually follow.
Logo and marque
Typography and colour systems
Brand guidelines
Collateral, packaging and stationery
Art direction and motion
From the work: Furth, Pat Flanagan, Glacia
Web design and build
Design and build, usually in Framer. Fast to ship, easy to edit, and no developer needed to change a headline. Structured for search from day one: metadata, schema and performance are part of the build, not an afterthought. Monthly care plans available when you want us to keep a hand on it.
UX and UI design
Framer build
CMS setup
SEO foundations
Care plans
From the work: DigitalSF, Glacia, Arjun Sohal
Process
Strategy first, then identity, then digital. Every engagement ends the same way: a system your team can run without us, with a website, guidelines and the tools to keep it consistent.
Questions
What does a project cost?
Every project is quoted as a fixed fee against a defined scope before work begins. Tell us what you need and we will give you a number.
Do you only work with Melbourne businesses?
We are based in Balaclava, Melbourne, and work with clients across Australia and the UK. The whole process runs comfortably remote.
Do you rebrand existing businesses?
Yes. Some brands need a ground-up rebuild, others a careful refresh that keeps the equity they have earned. The strategy work tells us which one you are.