A bold, premium direction with the weight of materials behind it

Full brand identity for a Melbourne construction company. HAU Group is a Melbourne based building and construction company founded by Alex Reeves. The brief called for a complete identity: mark, colour system and supporting materials to launch the business with presence and authority.

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Services

Brand Identity, Logo Design, Business Cards, Brand Guidelines, Email Signatures, Social Media Assets

HAU Group is a Melbourne-based building and construction company founded by Alex Reeves. The brief called for a complete identity: mark, colour system and supporting materials to launch the business with presence and authority.

The creative direction centred on Concept 05 (Dark Timber): a restrained palette drawing on dark, natural materials and the precision of the trade. The result is a visual identity that feels established without feeling heavy.

Deliverables included a full logo suite, business cards, brand guidelines and presentation, social media display pictures, and email signatures across Mac Mail, Outlook, and Gmail.

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Neue Graphic Studio © 2026

3/21 William Street

Balaclava, Victoria 3183

Neue Graphic acknowledges the Wurundjeri and Boon Wurrung people of the Kulin Nation as custodians of the lands on which we work. We pay respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.