Neue Graphic is an independent design studio founded by Cameron Jordan in 2025, working across brand, digital and creative direction from Melbourne and London. The name comes from Neue Grafik, the Zurich journal that spent eighteen issues insisting design should be clear before it is clever. Six decades on, that is still the brief.

That sounds austere. It isn’t. The journal printed every issue in three languages at once because it wanted to be understood everywhere it landed, and it set everything on a grid so the ideas had somewhere to stand. We take the same position. Strategy before styling, structure before decoration, and work that makes sense to someone who has never heard of you while still looking like nobody else could have made it.