A construction technology brand built to carry four products
DigitalSF is an Australian construction technology company building a family of platforms for the people who actually run sites. We designed and built the corporate site, a system that introduces four distinct products without fragmenting into four separate brands.
Services
Web Design, Art Direction, Design System, Framer Build
The problem was structural rather than cosmetic. DigitalSF sells four products, Social Framework, Agentic Scale, E-Mission and 24/7 Me, and each one arrived with its own story, its own audience and its own language. A single site had to hold all four without reading as a directory.
We built it around one editorial spine: a restrained typographic system, a disciplined grid and a single accent blue that does all of the signalling. Product sections repeat the same structure, so the reader learns the pattern once and can move through the range quickly. The heavier material, dashboards, capability grids and compliance detail, sits inside dark bands that break the page without breaking its rhythm. The result is a site that holds together as the product range grows.
