A minimal identity that lets the images carry the story
Arjun Sohal is a Melbourne photographer drawn to quiet, observational moments. We designed a minimal identity that stays out of the way, letting the human quality of his images carry the story.
Services
Brand Identity, Art Direction
Arjun Sohal is a Melbourne photographer drawn to quiet, observational moments. The identity needed presence without ever competing with the images.
Approach
We designed a minimal visual identity built on restraint, a refined wordmark, generous space and typography that stays deliberately understated. The system is a frame, not a feature.
Outcome
The result complements the human, timeless quality of Arjun’s work, letting each image carry the story while the brand holds everything together.
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