A warm, credible identity inspired by high-end beauty

Furth is a dog wellness brand rethinking grooming through care, science and design, a category usually crowded with novelty and noise.

Approach

We borrowed the discipline of high-end beauty: a warm but credible visual identity, considered packaging and a flexible system that puts the product first. Strategy came before style, so the brand could carry Furth’s dog-first thinking from the first bottle to a full range.

Outcome

The outcome is an emotionally resonant identity that feels premium and trustworthy, a system built to scale across packaging, digital and future products without losing its warmth.