A tailoring house extended into the printed and physical world of the fitting room
Tailoring the brand world of Melbourne suit maker Oscar Hunt. Oscar Hunt makes suits the slow way, measured, cut and fitted in Melbourne. We extended their identity across the printed and physical world of the fitting room: swing tags, gift boxes, invitations, menus and stationery, each piece built to feel as considered as the garments themselves.
Services
Brand Applications, Art Direction, Print Design, Packaging
A tailoring house earns trust through detail, so the brand had to do the same. Every application was designed at object scale first: how a swing tag hangs from a cuff, how a gift box opens, how an invitation sits on a bar. The system stays quiet and lets material, weight and type carry the brand.
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