Melbourne Cocktail Festival was born from a simple insight: Melbourne’s cocktail culture is world-class, yet often under-recognised. Initiated by the team at Worksmith, the festival set out to spotlight the city’s most creative bartenders, bars, and cocktail recipes. Our design response embraced a playful yet considered visual direction, with a flexible system that could adapt to a wide range of content—from feature cocktails to venue highlights. Bold typography, vibrant colour palettes, and modular layouts allowed for dynamic storytelling while maintaining a cohesive brand presence across digital platforms.