Aretex approached Neue Graphic Studio in need of a professional and versatile brand identity that could reflect their evolving role in outsourced finance. As a firm working with diverse clients — from franchises to multi-site businesses — they required a visual system that communicated trust, clarity, and technological expertise. We developed a clean, minimal identity centred around a custom wordmark and a refined colour palette. The result is a flexible and scalable design system that positions Aretex as a contemporary player in the financial services space, while remaining approachable and grounded.