A wine label built around one flash lit bouquet.
Tulip is a chilled red from Florist Wines, grown in the Victorian Pyrenees and bottled in small runs. We built the label around a single flash lit bouquet and one soft serif, so the bottle reads as something you would hand to someone rather than another entry on a wine list.
Services
Art Direction, Packaging, Print
Tulip is a Rouge from Florist Wines, grown in the Victorian Pyrenees and bottled in small runs. It needed packaging that could sit beside imported natural wine without shouting, and still feel like a gift.
Approach
We shot a bouquet of tulips on film with a direct flash, then let that one image carry the front of the bottle. The back does the opposite: a single soft serif word set large, with the mandatory copy tucked underneath on a quiet grid. Two labels, one idea, no ornament.
Outcome
The bottle works from across a room and rewards a closer look. The print system is built to carry the next vintage and the next varietal without a redraw.
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